33屆創意產品

參賽項目

創意產品

獎項：

銀

得獎作品名稱

亦冠冕，亦夢境

參賽機構

雅昌文化（集團）有限公司

印刷商

雅昌文化（集團）有限公司

出版公司

里佐利國際出版公司

分色公司

雅昌文化（集團）有限公司

Competition Category

Creative Products

Award:

Silver

Winning Item:

亦冠冕，亦夢境

Company Name:

Artron Art Group

Printer:

Artron Art Group

Publisher:

里佐利國際出版公司

Color Separation:

Artron Art Group

作品簡介

• 本書先是開篇使用燙印技術展示一頂頂尊貴的皇冠，在最後一頁又施以皇冠的圖片展示另一種美，全書為多層啤型卡紙啤後對裱 ，呈現舞台立體層次，形式別緻獨特。每頁均有燙銀工藝，翻閱有亮澤燈光感，搭配窗花式立體舞台，閱讀有代入感，互動感。

Descriptions

參賽項目

創意產品

獎項：

銅

得獎作品名稱

旅龜中文冒險 （家用版 套裝一 & 套裝二）

參賽機構

安量彩印製盒有限公司

印刷商

安量彩印製盒有限公司

出版公司

Kazoo Technology (Hong Kong) Ltd.

印刷代理

安量彩印製盒有限公司

設計師

Heung Yui Kong

Competition Category

創意產品

Award:

銅

Winning Item:

旅龜中文冒險 （家用版 套裝一 & 套裝二）

Company Name:

Safe Power Printing & Box Mfg. Co., Ltd.

Printer:

Safe Power Printing & Box Mfg. Co., Ltd.

Publisher:

Kazoo Technology (Hong Kong) Ltd.

Printing Agency:

Safe Power Printing & Box Mfg. Co., Ltd.

Designer:

Heung Yui Kong

作品簡介

• 此套裝包括 150 張卡片，涵蓋公園、海灘和旅行場景! (不包括 iPad 和 Apple Pencil) 日 常生活中的中文詞語，你認識多少？ 在《旅龜中文冒險》 遊戲裏，你將會獲得一個從未見過的新朋友，牠可以是一隻傻呼呼的恐龍，一直好奇的烏龜，或一匹好 勝的獨角獸！牠們對這個世界充滿好奇， 但對中文詞語則一無所知，你能待牠們看看這世界， 與牠們一同學習中文的同時，扮演一個好老師嗎？ 6個精心描畫的場景，帶領小朋友穿梭公園、海邊、旅行、學校、自己的家和茶樓等不同地方，學習日常生活常見的不同詞語。整個遊戲一共設有超過100個獎盃和隱藏飾物，讓小朋友為動物夥伴們精心打扮，收錄超過200個中文字及中文詞語，教導小朋友標準廣東話及普通話發音所有字詞均選自香港特別行政區政府教育局課程發展處中國語文教育組編纂的《香港小學學習字詞表》， 適合小一至小三程度學習除了在平板電腦使用外，字卡亦可以做拼字遊戲，考驗小朋友記憶力及加深對中文字的認識，隨盒附送精美場景插圖及字詞表，讓家長快速把握小朋友的學習內容除了拼字，小朋友亦可以透過應用程式內置的人工智能算法，學習正確的中文字筆劃順序。 本遊戲為香港教育大學特殊學習需要與融合教育中心 (CSENIE) 聯合研發教學產品。

Descriptions

參賽項目

創意產品

獎項：

優異

得獎作品名稱

Divergence: A Design Thinking Game Kit

參賽機構

eMotionLAB Ltd.

印刷商

eMotionLAB Ltd.

出版公司

香港設計中心

分色公司

偉信企業（香港）有限公司

設計師

eMotionLAB Ltd.

Competition Category

Creative Products

Award:

Merit

Winning Item:

Divergence: A Design Thinking Game Kit

Company Name:

eMotionLAB Ltd.

Printer:

eMotionLAB Ltd.

Publisher:

Hong Kong Design Centre

Color Separation:

Winson Enterprise (H.K.) Ltd.

Designer:

eMotionLAB Ltd.

作品簡介

• Hong Kong Design Centre (HKDC) is an advocate for Design Thinking and has set up the Institute of Design Thinking (IDK) to serve as a learning platform, offering specialized training on the topics of innovation, design management, and creative leadership. We partnered with them and local Startup, Press Start Hong Kong, to design Divergence, a first of its kind game kit for people to quickly learn and understand the process of Design Thinking, that equips them with the knowledge of identifying key points of a problem, and come up with innovative yet comprehensive user-centric solutions in a gamified way. Bearing in mind that Divergence is a hands-on game, design ed to be finished in 1.5 hours for 3-6 players, we carefully sort through how the players could be connected with the game through touch and visual stimulations. The game is packaged in a soft string bag with eye-catching herringbone patterns, with the game kit box contrastingly designed in plain grey. But once the box is opened, the players would quickly find the colourful deck of cards inside printed with abstract illustrations, with each card designed to give visual prompts to enable the players to unleash their creativity in an astounding manner. We also designed the card sizes that can be handled easily by the majority in the demographic. They are laminated with matte plastic coating, able to enhance readability, card sturdiness yet soft to touch, but also increase playability as the cards do not stick together when they are stacked or being distributed during play. The game manual is deliberately printed on textured paper, so as to set apart from the game cards with a different look and feel when being held. To further extend the branding of Divergence, we implemented the visuals onto the eyecatching prints for the game kit, including traditional prints of posters and leafle ts, to serve as stimulations and a connection point with the general public. They could catch a glimpse of how the game works and arouse their interest to find out more. The leaflets are printed on rainbow holographic paper to generate a 3D visual effect in the background, as a way to echo how the game could help generate extraordinary inspiring ideas. We ensure to create different levels of look and feel to the entire game kit, to generate a broader touch point with the general public from offline to online. The physical kit comes with a set of collectibles, including embroidered badges and shiny stickers, to reverberate the connectio ns between the players and Design Thinking even long after the game has finished. Besides two supporting videos , we have also designed a series of GIFs that can be easily shared on online social media platforms. The game kit is free of charge and can be obtained through arranging a Divergence Design Thinking workshop with IDK, and a downloadable version is also available from their website.

Descriptions